Tuesday, May 13, 2008


"Cabela's aims to transform shopping into an outdoor experience. Visitors to the Cabela's store will be greeted by a two-story 'mountain' rising from the floor and covered with trees and wildlife from North America, along with a waterfall that flows into a trout pond.

There's also a 20,000-gallon aquarium filled with native fish from North America.

The average customer will spend 3 1/2 hours in the store, and half of the visitors will drive from 100 or more miles away, said spokesman John Castillo.

Cabela's also will have some star power in the form of Red Sox Hall of Famer Carl Yastrzemski, pitcher Mike Timlin and "Voice of the Red Sox" Joe Castiglione, along with other sports and outdoor celebrities, in the coming days.

Through the weekend, police will be on hand to direct traffic in and around the store, and to monitor traffic at the Maine Turnpike toll plaza near the store. Cabela's 250 employees will be taking shuttles to the store to make more room in the store's parking lot.

- Cabela's completes its move into L.L. Bean country

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